Holiday Hours: 
May 25th- closing at 2:00  p.m.
May 27th Closed
July 3rd- Closing @ 6:00 p.m.
July 4th- Closed
August 31st- Closing at 2:00 p.m
September 2nd- Closed
November 27th Closing at 6 p.m.
November 28th Closed
December 24th Closed
December 25th Closed

Flagship Store:

Storybook Ending

Bridal & Prom Shop

704 6th Ave. 
DeWitt, IA. QCA
Showroom Hours

Monday 10-5
Tuesday 10-5
Wednesday 10-8
Thursday 10-5
Friday 10-5
Saturday 9-4
Sunday Closed

FAQ QCA Bridal Topics

Our Atmosphere
When you visit our store, you will notice a very clean, organized store.  There are separate bridal viewing areas for our clients as well as a separate room dedicated solely to your bridal party’s needs.  We do ask you and your guest to remove your shoes at the door to protect the gowns and keep the interior of our store clean.  We also ask that no beverages of any kind be brought in to our store.  We hope you enjoy the friendly atmosphere of our store!


Bridal Shop

704 6th Ave. DeWitt, IA

Call Us: 563.659.3983

Store Hours:  Mon, Tues, Thurs, Fridays 10 a.m.-5 p.m.
Wednesday 10 a.m. – 8 p.m. Saturday 9 a.m.- 4 p.m.

"We're the bridal shop everyone is talking about!"

Frequently Asked Questions from A Storybook Ending Bridal

What is the latest I can come to try on bridal gowns?

Please allow plenty of time to try on. We suggest coming at least 2 hours before closing so that you won't feel rushed. Saturdays during the months of January-June are extremely busy. You may sometimes have to wait for a bridal consultant so bring plenty of patience too! We'll do our best to speed things along for you. (Hint: If you are able to come on a weekday instead, you will get more one on one attention.)

Can I bring young children with me to shop?

We love children! However, please remember that Bridal Shops are not very fun for little ones and they get bored easily. You may not want to be distracted by fidgety children when making such an important purchase as your bridal gown.

Can I bring food and drinks into the store? 

We ask that you do not bring food or drinks into the store. This helps keep our inventory and carpet looking it's best for you and all of our guests.

How many guests can I bring with me?

If you are planning on bringing lots of people with you, remember...everyone has their own taste and style. Sometimes too many opinions will only confuse you. You may want to only bring 1-2 people with you to select your gown and then you can show others "your" gown at a later time! If you are bringing a larger group, please know we only have seating for 3-5 people at the mirrored areas. Some of your guest may have to stand if you have more.

Can I take pictures before purchase?

Because of our agreements with our designers, we do not allow pictures until after purchase. Once you have purchased and the dress is yours, feel free to take all of the keepsake photos you would like!

What’s your budget?

Our bridal gown prices on our main level range from $799-$2625 and our “Designer Limited” section ranges from $799- $3500. Designer limited prices to $599- $1600.  Please have an idea of your budget before you come so that we can help guide you to the best area.

**Lastly, there will be a special offer valid only on your first visit toward the purchase of your bridal gown. This discount can only be used that day so you may want to be prepared to purchase and take advantage of saving some money if you find your dream gown! (This discount is not valid on our already marked down dresses.)

We hope you will stop in soon to see our wonderful selection. Our brides recommend us over and over to their friends and family. We hope you will choose to become one of our premier brides. Remember,

"We're the bridal salon everyone is talking about!"