No Appointments Needed

We are the only bridal shop in the area that does not take appointments to view our lines.  We work on a first-come, first-served basis only so you can come in when it is convenient for you.  We suggest being here at least 2 hours before closing so you have plenty of time to shop. (Please note, we do end bridal sessions 15 minutes prior to the store’s closing).  During the months of January-May, our Saturdays are quite busy.  Our bridal sessions are typically 1-1 ½ hours so that we can accommodate all of our clients.  During the week, it is much quieter so if you like that setting, we would encourage you to come in then.  Whatever day you decide, your experience will be enjoyable!

Flagship Store:

Storybook Ending QCA

Bridal & Prom Shop

704 6th Ave. 
DeWitt, IA. Quad Ciites





Storybook Ending

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"We're the bridal shop everyone is talking about!"


Bridal Shop



  • 1.5 hour private appointment.
  • Mimosas or wine for your party.
  • Snacks and goodies.
  • A special gift for the bride.

This is the ultimate bridal experience!

Enjoy private bridal gown shopping with up to eight of your closest friends and family. The bride will work one on one with a senior consultant who will assist the bride in finding her dream dress. The bride will never forget this exceptional experience. Call 563-659-3983 to book your exclusive appointment today for $150.  No refunds if appointment is cancelled.

Holiday Hours: 
May 25th- closing at 2:00  p.m.
May 27th Closed
July 3rd- Closing @ 6:00 p.m.
July 4th- Closed
August 31st- Closing at 2:00 p.m
September 2nd- Closed
November 27th Closing at 6 p.m.
November 28th Closed
December 24th Closed
December 25th Closed

Showroom Hours

Monday 10-5
Tuesday 10-5
Wednesday 10-8
Thursday 10-5
Friday 10-5
Saturday 9-4
Sunday Closed

704 6th Ave. DeWitt, IA

Call Us: 563.659.3983

Storybook Ending Bridal Shop on  Twitter

Why Storybook Bridal?
A Storybook Ending Bridal Shop is the only bridal showroom serving Eastern Iowa and Western Illinois that boasts over 250 unique bridal gowns to try on in sizes 6-28W.  We are selective about the gowns we carry in our store; so we travel all over the country to hand pick our styles.  Our gowns are made with high quality fabric and construction not found in other stores.  Once you see and try on our gowns, you will notice the difference. We’re sure you will find your dream dress from our collection.

Our Atmosphere
When you visit our store, you will notice a very clean, organized store.  There are separate bridal viewing areas for our clients as well as a separate room dedicated solely to your bridal party’s needs.  We do ask you and your guest to remove your shoes at the door to protect the gowns and keep the interior of our store clean.  We also ask that no beverages of any kind be brought in to our store.  We hope you enjoy the friendly atmosphere of our store!