Mother of the Wedding

At A Storybook Ending, the bride isn't the only one who deserves to feel beautiful.

Moms, grandmas, and other special women play such an important role in the wedding day, and we believe finding your dress should be just as exciting and memorable.

Whether you're a Mother of the Bride, Mother of the Groom, or a cherished mother figure, we're here to help you find a dress that makes you feel confident, comfortable, and absolutely gorgeous. 

Our Mother of the Wedding collection is available off the rack, which means you can take your dress home the very same day. No waiting, no wondering--just one more thing checked off your wedding to-do list! 

We carry hundreds of styles in a variety of colors, silhouettes, and sizes, with new arrivals dropping almost every week. Whether your style is classic, modern, glamorous, or somewhere in between, we'll help you find the perfect look for the big day. 

Mother's Appointment Options:

Complimentary Mother's Appointment | Free 

Let us help you find a dress you'll love! 

During this complimentary one-hour appointment, you'll work one-on-one with an experienced stylist who will help you explore our collection and find the perfect dress for the wedding. 

Moms + Mimosas | $75

Because moms deserve to be celebrated, too!

Wedding planning can be busy, and this appointment is designed to make dress shopping feel a little more special. Bring your daughter, a friend, mother, or any other special guests and enjoy a fun, relaxed shopping experience together. 

This upgraded appointment includes 1.5 hours with an expert stylist as well as a cheese and cracker tray, sweets tray, and mimosas. 

The $75 appointment fee is non-refundable. 

Ready to Book? 

To schedule your Mother's Appointment, simply give us a call at 563-659-3983 or text us at 563-221-1255.